Discover how to end a presentation with impact with this helpful guide. Get practical tips for crafting memorable, message-reinforcing conclusions.
Have you ever wondered how to end a presentation in a way that leaves your audience not just impressed but also compelled to action? It's about more than just a neat wrap-up — you want to craft a lasting impression that reinforces your message. Below, we'll take a deep dive into strategies and tips for transforming your closing remarks into impactful takeaways.
Why is the ending of a presentation important? 📈
The ending of a presentation, whether it's an overview of your digital portfolio or your pitch deck, leaves a lasting impression on your audience. It's the culmination of the points you've made, the stories you've told, and the connections you've established. A powerful conclusion reinforces your message and communicates vital takeaways for your potential client to reflect on.
This is where confident body language comes into play. To come across as a more confident public speaker, stand tall, maintain eye contact, and use open gestures. This helps you exude credibility and fosters an environment of trust and connection. Confident body language underscores your words with assurance and conviction, making your closing remarks more impactful and memorable.
6 ways to end a presentation like a pro 👍
To leave a powerful impression and reinforce your message effectively, consider employing one of the following strategies. Each technique offers a unique approach to concluding your presentation, allowing you to choose one that aligns with your style and topic and helps facilitate audience understanding.
Include a solid call-to-action 💪
Encourage your audience to act upon what they've learned. For example, if you're presenting your new product or service to a potential client, you could ask them to schedule a follow-up call to discuss pricing. This reinforces your key message and leads them in the right direction. Additional CTA presentation examples include asking for sign-ups, sales, or newsletter subscriptions.
Recap key points 🔑
The rule of three works for crafting a strong ending. Briefly summarize your three main points and reinforce them with a visual aid. If you've presented about healthier lifestyle choices, you might say something like: "So remember, a balanced diet, regular exercise, and adequate sleep are important for leading a healthier life."
Repeat your opening message 🎤
Bring everything full circle by revisiting the beginning of your presentation. Let’s say you begin a business strategy presentation by asking, "How can we increase our market share?" Conclude by rephrasing the question and summarizing the answer. This is the best time to clearly reiterate the most crucial point of the presentation.
Leave the audience with a question❓
Keep the conversation with your audience open by ending the presentation with a question. This grabs your prospective client's attention and requires them to use their critical thinking skills. Ask an open-ended or rhetorical question to have them pondering your products or services long after you've left.
Capture the audience with a story or example 📚
Conclude with a compelling story or example to create an emotional connection with your audience and make your presentation more memorable. For instance, if you're presenting about teamwork, you could share a story about a successful sports team that exemplified great teamwork. Avoid dry statistics in favor of more interesting case studies, and you can also consider including a thought-provoking, surprising fact or powerful quote.
Provide contact information📱
Similarly to including a call to action, give your audience a clear direction forward by providing your contact details. This lets them know you care about their needs and opinions and are happy to discuss things more thoroughly after the presentation. List these details in your visual aides, like your hand-out or on the last slide of your PowerPoint presentation, if you're using them.
8 tips for making the best presentation 💥
As you strive to perfect the art of ending a presentation well, several key tips can help enhance your delivery and make sure you land the job. Incorporate these ideas to ensure that your ending — and your entire presentation — are impactful and memorable for your potential client.
Know your audience 👪
Understanding who you're speaking to makes your presentation more effective and relatable. Research your audience's interests, pain points, and needs ahead of time to tailor your content and delivery style accordingly. Consider the current trends and news in their industry, if applicable.
Plan in advance 📓
A well-structured presentation guides your audience through your content. Start with an engaging introduction, follow with a clear and organized body, and end with a powerful conclusion. Remember, every part of your presentation should help drive home your main message.
Use visual aids for speech enhancement 👀
Uses images, graphs, infographics, and videos to illustrate your points and make your presentation more eye-catching and engaging. Visual aids should be relevant, high quality, and never distract from your overall message. Brochures, hand-outs, and posters are also helpful, but keep them simple if you use paper hand-outs.
Rehearse your delivery 📦
Practice makes perfect. Run through your presentation multiple times to get comfortable with your content and timing. Do this alone and in front of your colleagues, family, or friends for constructive criticism. This helps flag any sections that might need work and also identifies what you're already doing well.
Speak clearly and confidently 🎭
Your voice is a powerful tool for presenting. Speak at a pace that's easy to follow, and use a tone that reflects your message. Confidence in your voice comes from knowing your material well, which comes from practice.
Engage your audience 🎭
Interactive presentations make your audience feel involved and attentive. Ask questions, encourage discussion, or use interactive polls to keep them interested. Aim to team them something — after all, aren't they there to learn something from you?
Consider your body language 🏃
Non-verbal cues speak volumes. Your body language plays a critical role in communicating with potential clients, so avoid slouching and slumped shoulders in favor of eye contact and excellent posture. Confident body language boosts your credibility and enables audiences to better connect with you. To see your body language in action, film yourself practicing.
Don't exceed your time limit ⏰
Respecting your audience's attention and time is crucial — no one likes it when a presenter drags past the scheduled end time. Practice, practice, practice to ensure your presentation fits within the allotted time frame, leaving room for key takeaways and questions at the end. Just in case it doesn't go without saying, you should always start on time, too.
Ending on a high note 🎵
One last thing — your ending carries as much weight as your content in the world of effective public speaking and business presentations. The final brushstroke that completes your masterpiece, a strong presentation conclusion leaves a lasting impression on your audience, reinforces your central message, and ties all the elements together cohesively. Crafting a compelling ending is not an afterthought but an integral part of your overall strategy.
As you continue to refine your presentation skills, consider sharing your expertise on Contra. The commission-free Contra platform is a space for Independents to showcase their services and for clients to find the perfect match for their needs. Whether you want to share your knowledge or find expert advice, Contra's the ideal place to connect, collaborate, and grow.